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The landscape of fundraising has changed over the last few years. Donor expectations are high. They expect a more professional and personalized experience with Non-Profits. And they want to know that the money they’re donating is making a positive impact.

The four steps to successfully execute a fundraising campaign include:

Step 1 – Understand donor expectations and review the fundraising campaign metrics executed in the past. This requires a data strategy.

Step 2 – Go back to your mission statement and chalk out SMART fundraising campaign goals

Step 3 – Planning and execution of a fundraising campaign

Step 4 – Evaluate the campaign results against the goals and re-engage with donors